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    Case Study

    Plug-in Therapy

    Sector

    Charity & Wellbeing

    The brief

    We were given a brief to

    design the brand identity, website and social media strategy

    for Plug-in Therapy, a start up counselling and therapy service. The brand focuses on mental wellbeing as a whole and we wanted the brand to reflect that. Using neutral, natural colours, friendly imagery featuring earth and terracotta tones, and by using simple information and clear user journeys, we created a website and identity that is both calming and inviting. The website is informative and provides clients with everything they need to know before booking a consultation.

    The deliverables

    When the client came to us, it was clear that they have a focus and expertise with counselling and therapy services, and we wanted to create a brand identity and website to ensure that this message was conveyed throughout. So, starting with their brand identity, including the logo, colour palette, typography and other visual elements, this includes neutral and calming tones. Following the themes, we wanted to ensure that their website was calming but informative, ensuring a focus on the user journey. Ensuring that the client has everything they need to book a consultation, we created a website and identity which is inviting. Now, they have their website and identity to spread the brand message; ensuring they had eyes on their website was also essential. This is when we started to develop the social media strategy. This strategy may include identifying target audiences, selecting social media platforms, creating content, and determining a posting schedule.

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    Since Plug-in Therapy's initial launch, we have seen a significant uptick in engagement and client interactions, resulting in a notable increase in conversions and a growing community.

    "I would like to express my thanks and gratitude to Cefar especially Surinder and the rest of the team. Throughout the process they were very knowledgeable and informative through such a scary process. Absolutely fantastic from start to finish, the were friendly, easily contactable, quick to reply on any queries and their professionalism has been second to none. I’m sure the process wouldn’t have been so straightforward without their guidance and support."

    Rajie Sokhi

    Founder

    Plug In Therapy

    What we’ve been doing

    View our work

    Got a project in mind?Let's talk.

    Here at Cefar we take your privacy seriously and will only use your information to contact you.

    Read more

    However, from time to time we would like to contact you with details of services we provide and/or information which we believe may be of interest to you. If you consent to us contacting you for this purpose please tick this box: