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    Case Study

    Hillsborough Fencing

    Sector

    Retail & E-commerce

    The Brief

    We are proud of our long-standing partnership with Hillsborough Fencing, which has grown stronger over the years. As technology rapidly evolves, it's crucial to ensure their website is prepared to meet both current and future demands.

    We were tasked with designing and building a compelling solution that would capture the essence of the Hillsborough Fencing brand and deliver a seamless e-commerce solution. Integrating with multiple payment APIs and CMS systems to create one complete result.

    Reviewing Hillsborough Fencing's Google Analytics from the previous e-commerce platform, we knew that 60% of the website visitors were using their mobile to visit the site. So we presented both desktop and mobile visuals and spent time making sure the user experience was amazing on both.

    The admin panel is a crucial part of any e-commerce site, allowing control over all the products and content throughout the website in one simple easy-to-use location. Enabling Hillsborough Fencing to add, remove products and amend product categories, all whilst handling customer orders, faster than hammering a nail into a post.

    The Solution

    Collaborating closely with Hillsborough Fencing throughout our bespoke design and development processes, our tailored approach included production of a site map, wireframes, showcasing visuals and development and, finally, vigorous user and device testing, before rolling out to the public.

    One of the key elements that needed to be checked and managed internally before and after launch was the payment procedure. As Hillsborough Fencing's checkout process has many steps, including postcode-based delivery and several payment API options. Whilst being one of the most important aspects of any e-commerce project, additional testing through payment sandbox's was highly important.

    If you'd like to talk about how Cefar could design and develop an attractive and functional website for your business, why not contact us today?

    View the project live here.

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    The Results

    See how the work we did for Hillsborough Fencing had a positive impact.

    +17%

    Increase in Website Clicks

    +32%

    Increase in Website Conversions

    +39%

    Increase in Visibility Online

    Ecommerce Features

    Online shopping is the cornerstone of modern e-commerce. These days, shoppers are increasingly more likely to head online before heading out to their local shop. Which has opened up a massive opportunity for e-commerce businesses to grow.

    However, when it comes to creating an e-commerce website, there are several features you need to include to increase the user experience on your site, which, as a result, will boost your online sales. The features down below are crucial to how the website works and why Hillsborough Fencing has become so successful online.

    Simple Product Listings

    We designed individual product listing pages to streamline and simplify the checkout process for both mobile and desktop users.

    Quick Add To Basket

    Across the site, each product listing features ADD TO BASKET buttons, allowing customers to easily add multiple items to their basket, creating a swift and hassle-free checkout.

    Continual Postcode

    We implemented postcode-based delivery pricing, ensuring all locations have customized delivery rates. The checkout system automatically calculates and applies the appropriate delivery price based on the postcode entered.

    Streamlined Payment Process

    We developed a single-page checkout that allows their customers to enter and review their order details, shipping details, and payment information seamlessly on a single page.

    Integrated Payment Apis

    We seamlessly integrated multiple payment APIs such as PayPal and Worldpay, increasing transaction speed and decreasing payment errors.

    Hillsborough Fencing Product listing
    Hillsborough Fencing Product single
    Hillsborough Fencing Product listing - Clearance products
    Hillsborough Fencing Basket Popout
    Hillsborough Fencing Checkout Process
    Hillsborough Fencing Checkout - Shipping Methods
    Hillsborough Fencing Checkout - Payment Process
    Hillsborough Fencing Order Confirmation
    Hillsborough Fencing Checkout - Payment Methods

    CMS Features

    The CMS we built for Hillsborough Fencing was full custom. This allowed us to have conversations with clients about exactly what features they would need and allowed us to recommend features we thought would benefit them further.

    Using our 15 years of experience in software development and the clients 20 years in retail, we were able to build a solution that is fully custom to the client. Matching their needs precisely. The CMS also allows Cefar to keep the website up to date with content to help boost the digital presence of the website.

    Dashboard

    The dashboard provides the client with instant access to a range of statistics tailored to their preferences. With the freedom to select and prioritize specific metrics.

    Product Categories

    Using a custom-built CMS, clients can easily control all their products, including where they appear, images, descriptions SEO and much more.

    Customers

    In the customer's section, any users who sign up all their details are saved in one place where clients can easily review orders or details for the customer.

    Import & Export

    By adding an import and export feature to the products section. You can easily add in or edit all the products en masse, by simply editing and uploading one document.

    Website Settings

    Within the settings, we can easily change shipping rates, payment details, opening times, VAT rates and updates across the site.

    Hillsborough Fencing CMS Dashboard
    Hillsborough Fencing CMS Product Categories
    Hillsborough Fencing CMS Customers listing
    Hillsborough Fencing CMS Customers single
    Hillsborough Fencing CMS Import and Export functionality
    Hillsborough Fencing CMS Successful data Import and Export functionality
    Hillsborough Fencing CMS Website control and Product settings

    Responsive Design

    When over 79% of mobile phone users have made a purchase online using their mobile device in the last 6 months. It's clear to see why having a fully responsive website is so important. Especially Hillsborough Fencing, which sees over 70% of its users using mobile to make purchases.

    At Cefar, we do more than your normal design agency. Our websites are fully responsive, so they will dynamically adjust to different screen sizes and resolutions across devices, such as desktops, tablets, and mobile phones. Rather than adjusting to just one size for each device, which would cause issues in the future.

    Desktop version of Hillsborough Fencing website
    Tablet version of Hillsborough Fencing website
    Mobile version of Hillsborough Fencing website

    Desktop

    Tablet

    Mobile

    Hillsborough Fencing Testimonial

    We’ve worked with the Cefar team for several years now, leveraging their expertise across all facets of our online operations. From strategic design and robust development to seamless API integrations for payment platforms like Apple Pay and PayPal, they’ve consistently delivered high-impact solutions. Their support in digital marketing has directly contributed to measurable growth in our customer engagement and acquisition. Cefar operates with professionalism, reliability, and a proactive approach that consistently exceeds expectations.!

    Robert Dabill (Owner)

    Hillsborough Fencing