Optimising GBE UKs Web Design & Streamlined Conversions

GBE UK has been a leading transformer manufacturer for over 25 years, producing cast resin and VPI transformers. Formerly Italian-owned but now a British and Irish company, GBE continues to rely on world-class machinery and equipment across three production facilities in the Vicenza region.

GBE recognised that their outdated website was holding them back from reaching international markets. The site's poor navigation and clunky user experience made it difficult for visitors to engage or make contact, while the absence of SEO meant their online visibility was virtually non-existent. To match their digital presence with the scale of their operations, GBE partnered with Cefar to redesign and build a new website that would support their global expansion plans.

With proven expertise in web design, development, and digital strategy, we were tasked with creating a modern website that not only looked professional but also performed at a higher level. The goal was to showcase GBE's products and services with clarity, drive qualified enquiries, and establish their position as a trusted partner for contractors and businesses across the UK and Ireland.

To overcome GBE's digital challenges, we developed a bespoke website built with a conversion-focused strategy as the main focus. The user journey was simplified to remove friction, resulting in a seamless experience that not only showcased the strength of the GBE brand but also made enquiries effortless for every visitor. Behind the scenes, the site runs on a tailored CMS, empowering the GBE team with complete control to update content, manage product details, and track all enquiries from a single, streamlined dashboard.

At CEFAR our focus was on clarity and usability. We introduced dedicated product and service pages that showcased technical specifications in a clear, accessible format, making navigation effortless. The enquiry process was streamlined with prominent CTA (calls to action) and simplified the contact forms, ensuring users could connect quickly and easily. Although most visitors accessed the site via desktop, mobile remained a key consideration. By implementing a fully responsive design, we delivered a consistent experience across both desktop and mobile devices.

At CEFAR, we made Site Performance and Lead Generation a central focus of the project. To support this, we implemented online tracking tools that supported targeted lead generation campaigns. These tools enabled GBE to clearly identify the sources of leads, measure user engagement, and refine their marketing to convert more prospects into loyal customers.

Since the launch this has marked a turning point for GBE UK. Their digital presence is now stronger than before, generating a consistent rise in qualified leads and positioning GBE firmly as a market leader with a website that matches their ambition.

Since launch, the website has seen a significant increase in total visitors by 48.5%, with engagement rising by 41.8% as users spend more time exploring products and services. Targeted SEO campaigns have successfully boosted traffic across multiple regions, with UK organic traffic up by 27.8% and Irish traffic increasing by 25.2%, strengthening GBE's presence in both markets.

Off-page, we focused on creating engaging social media campaigns that delivered a remarkable 184% increase in traffic to the website and helped to expand brand visibility to new audiences. Together, these results demonstrate how a modern, conversion-focused website combined with SEO and SMM can transform digital performance, positioning GBE UK as a trusted leader in the UK and Ireland.