Modernising FastBox’s Brand Identity For A New Era.

FastBox is an independent, family-run manufacturer specialising in corrugated packaging. They are based in the heart of Leeds, their impressive 50,000+ sq ft site produces over 100,000+ boxes per week, serving businesses with speed, reliability, and precision.

FastBox recognised they needed to evolve and did not have the manpower in-house to take on a project of this size. FastBox partnered with Cefar to revitalise their brand design and digital presence. Their previous branding had remained untouched for years and no longer captured the company's forward-thinking spirit, growth and core values.

Our journey with FastBox began by understanding their needs. We immersed ourselves in their story, exploring their vision, understanding their preferences, and mapping out their growth projections. By gaining a clear picture of where they have come from and where they strive, we were able to guide them forward within a focused, agile approach.

We started by revisiting their brand identity. Without straying too far from their roots, we refreshed the visual language to reflect a more modern, confident presence. We approached the rebrand in phases. First phase, we carried out a brand discovery workshop with FastBox and their team. Here, we explored FastBox's market presence, target audience, and current brand positioning to uncover key insights. The next phase was the brand development. Here we defined their core vision, mission, values, and unique selling proposition, laying the foundation for a brand that has truly reflected who FastBox are now. Finally we crafted a cohesive new look, including updated logos, colour palettes, typography, and brand guidelines to ensure consistency across all touchpoints.

This brand transformation was not just a cosmetic change; it was strategically designed to support FastBox's continued growth and resonate with both their existing and new customers.