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    Case Study

    Eatons Solicitors

    Sector

    Legal & Finance

    The background

    First established in 1887 in Bradford, Eatons has a long and distinguished history as one of the West Yorkshire region's leading solicitors.

    Offering specialist advice in both commercial and personal law, they operate from three other offices as well as their Bradford headquarters, priding themselves on offering a personal service that avoids using the sort of legal jargon that often puts up a barrier between solicitor and client.

    At Cefar we are proud to say that we have worked with Eatons since our earliest days and over the years our relationship has flourished.

    So when they needed a new website, they knew who to call.

    The brief

    Eatons had thought long and hard about the kind of website they wanted before giving us the brief.

    Naturally, it needed to encompass all of their business areas from commercial property law to wills and inheritance, and everything in between. It also had to capture the personal nature of the service they provide as well as being easy and intuitive for visitors to navigate.

    Equally important were the CMS aspects of the site. It was their vision that as soon as the site was up and running, they could take almost total control of it with the ability to add or take away content whether this was text, images, or even videos.

    Also to be considered was the all-important element of SEO. In their highly competitive sector in which most searches for legal advice begin with Google, appearing high, if not top, in the rankings is essential.

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    Web pages

    Menu

    Refreshed look & feel

    Our solution

    Working closely with Eatons, as we've always done, we went through the standard development process for any website from producing a site map and wireframes, to development and, finally, testing before the full rollout.

    Two elements that were particularly important were the need for the website to be managed internally after launch and the other was that it had to be super-secure – something that is critical for a law firm that is always privy to sensitive information.

    So our developers built these in these elements from the outset, working in unison with designers to ensure the site looked professional and attractive as well as offering total usability.

    Most importantly, rather than using an "off the shelf" CRM system, we designed and built a custom version to meet Eatons' needs precisely.

    This has enabled the site to be far larger and more complex and includes a number of invaluable features including:

    • The ability to save pages and content layouts as templates to reuse as desired.
    • Previews of content to approve before they go live
    • Easy inclusion of keywords in a text to maximise SEO
    • URL, title, header, and meta title management to match Google algorithms leading to higher search rankings.

    Content managed Blog

    Conveyancing quote calculator

    Online enquiry forms

    The result

    Eatons now have a

    website that has fulfilled all their criteria,

    and more. It's proving to be virtually self-sufficient with internal staff members taking care of virtually every aspect from editing content to adding new blogs and other information.

    Because of the unique nature of the CMS devised by Cefar, it means that SEO is also managed internally, eliminating the need for an external agency to carry out this vital work.

    In short, the website fulfills many purposes from being an important vehicle for branding, providing information about Eatons' services, and, crucially, for lead conversion too.

    Elements: Branding, Web Design, Bespoke Web Development, CRM, CMS, SEO Tool, Content Management.

    “We love working with Cefar. From the very start of our relationship 11 years ago we’ve grown from strength to strength and they’ve been right alongside to guide us every step of the way.”

    Graeme Brown

    Managing Partner

    Eatons Solicitors

    What we’ve been doing

    View our work

    Got a project in mind?Let's talk.

    Here at Cefar we take your privacy seriously and will only use your information to contact you.

    Read more

    However, from time to time we would like to contact you with details of services we provide and/or information which we believe may be of interest to you. If you consent to us contacting you for this purpose please tick this box: