Sentient provides comprehensive HR services for clients looking to outsource this vital function. The company came to Cefar looking for a full 360-degree service encompassing everything from website development to social media campaigns as well as from link-building blogs to stationery design. The brief was to present Sentient as a modern, leading-edge business that is also a trusted advisor.
Following a period of in-depth research and collaboration with the client, we developed a comprehensive online and offline marketing plan. As a result, we developed a new look and feel for Sentient to present a more modern and relevant image for the business and then rolled it out across a number of areas. This included refreshing the website as well as designing everything from letterheads to business cards using the new style. We also instigated social media campaigns and created a series of blogs covering timely and relevant subjects.
As well as doing this, we also took over the maintenance of the CMS system on the Sentient website and continue to do this on an ongoing basis.