How our holistic approach created a stand-out brand and presence in a traditionally very conservative sector.
First established in Bradford in 1887, Eatons is one of West Yorkshire’s oldest established solicitor’s practices. Now with three other offices, in Leeds, Bingley and Ilkley, they came to Cefar wanting a unifying look and feel as well as a holistic approach across their whole range of marketing material.
Background
Eatons have always taken pride in the fact that they offer a more personal and approachable service than other solicitors and this formed the cornerstone of our thinking. We were tasked to create everything from a new logo and brand presence to the office stationery. The brief also covered all digital assets as well as SEO and PPC activity too.
Print Marketing & Collateral
We developed a new logo based on a hand script to express the personal service that clients could expect and chose a subtle yellow and grey as the key colours to suggest modernity with a level of conservatism. These design elements were then rolled out across the many items of print material required from brochures to business cards and from office stationery to external signage.
Website, Online Portal and Digital Marketing
The colours and typefaces were also chosen because they would reproduce well and be equally impactful across digital media including the all-new website and client portals that we designed and developed.
We also worked hard, and successfully, to boost Eatons well up the Google rankings using a variety of SEO techniques and helped to generate more leads through a PPC campaign.
The Result
"We love working with Cefar. From the very start of our relationship 11 years ago we've grown from strength to strength and they've been right alongside to guide us every step of the way."
Graeme Brown, Managing Partner
We have raised the profile of Eatons in West Yorkshire far more than their, and our, most optimistic expectations. We continue to work alongside them in a very successful partnership and aim to continue doing so for many years to come.
