Approved Workforce are suppliers of temporary contract labour to the Construction Industry, through specialist divisions.
They approached us last year with an all encompassing brief. We were tasked with a full rebrand, from the core identity all the way through to the website.
The new, modernised wordmark features an extended stem and is a nod to the previous logo which saw the workmark in a slanted, outlined box to give the appearance of a stamp.
Typography & Iconography
We created custom icons that are used throughout the website whilst Sofia Pro was chosen as the primary typeface.
Sofia Pro Regular & Bold
The website, whilst explaining who Approved Workforce are and what they do, showcases the latest projects, services and current vacancies.
In reference to the new wordmark, slanted overlays have been used on the image hovers to help tie the brand together.