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Published
28 October 2024
Reading time
14 Minutes
Author
Kailum
Page Contents
Websites are indexed by search engines like Google and Bing, allowing your website to be visible worldwide.
Any website aims to get yourself to be ranked in the highest position possible on Google’s search engine. To do this by applying some basic rules will enable you to see the benefit ranking almost instantly.
So let’s get started.
You may be thinking, What is E-E-A-T, and why is it important to rank my website on Google? Well, although it’s not a direct ranking factor in Google’s search algorithm, it is used as a guideline for SEO experts like us to evaluate your website.
The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Experience: Does the writer have first-hand experience in the subject matter? Can they provide tried-and-tested advice, authentic insights, or unique opinions? Does the creator have the right experience to talk about the subject?
Expertise: Does the writer have the knowledge, skills, and credentials to tell the user the answer? Telling Google who created the content and what experience they have will help improve your content.
Authoritativeness: The main way Google looks at your website is through the backlinks to your website. Do other high-ranking websites link to your site? Do other people trust your website? If so, then Google can trust your content too.
Trustworthiness: Do your customers trust you? Google reviews will help to make sure your brand is trusted. If Google can see your brand is trustworthy, it’s more likely to rank you higher.
Although it’s not a ranking factor for Google. If you make sure your website and the content on it is correct and trusted by other people and your customers. Then you’re likely to appear higher up in the search engine rankings for your desired keywords.
One crucial factor we know that Google uses to rank your website is the type of content on your website. Every page on your website will have content on it. From your banner to the footer, everything on that page will contribute to your Google ranking.
It’s important to make sure you are regularly updating your content; we recommend that you review your website copy every 3 months. You don’t always need to change something, but making sure it’s up-to-date and relevant to your website is critical to keeping your content ranking on Google.
You need to make sure your content is original, unique, and valuable to the user. DO NOT USE AI to write your content, as Google does not trust AI. Any page with content written by AI will not rank, as this tells Google you don’t have the expertise to be posting content on Google. User-generated content is what Google wants to find on your site that will help users answer their questions.
We always say that the quality of your content is more important than the quantity. No point in having a blog with 3000 words if it wasn’t written by you. AI content will never rank better than content generated by a human. User-generated content is preferred by the Google algorithm and all the major social media channels.
The main factor here is that your content is high quality and relevant to the page it is on. So if your content is of high quality, then there is no limit. However, we suggest that every web page you have has a minimum of 500 words, and each blog has around 1000 words.
But it’s important to make sure every page has a minimum of 300 words, or it may not appear in search results.
When writing your content, make sure it is easy for the user to understand. All your content should have clear headings related to the content and should be written in paragraphs. This will help Google understand the content; this content could also then be used in search results.
When it comes to publishing content on your website, one easy way to do that is through your blog page. Each blog post you create for your website adds more content that can be found by users and Google. This will help drive more relevant traffic to your website and also tell Google more about the services or products that you offer.
Every blog you write should answer a question. For example, this blog, “Google’s Top 15 Ranking Factors For 2025,” answers the question, “Why isn’t my website ranking?” “What are Google ranking factors?” or “What is a sitemap?” The answers to these questions could then be shown in search results, which will be important in the future.
This is related to Google’s new position 0, also known as SERPs. This is where Google takes snippets of your content and, using AI answers a user’s questions before they even need to click on a website.
This is why blogs have become so important to content creators. In the future, to get seen on Google, you’re going to need to appear in the position 0 snippets, or users may never even click on your website, no matter your position.
Backlinks are simply links from other websites to yours. Each link back to your website is ranked between 1-100. The higher that link is ranked, the better. The idea of backlinks is to get higher-rated links pointing to your website, which will increase your DA, therefore allowing Google to trust you more.
If you’re unsure about the type of links pointing to your site, then we can help. At Cefar, we specialise in SEO and can audit your website, finding every link and how well it ranks. We can also help increase your DA and remove more toxic links to your site.
Google uses backlinks as one of the key factors when ranking a site. As it will help improve your domain or page authority. There are several ways you can increase the number of high-quality links to your website. This can be done through guest posting or buying backlinks. The more high-quality backlinks you have, the higher your page will rank.
Technical SEO is the process of ensuring that a website meets all the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling and indexing.
You can have loads of high-quality content written on your website. But if your technical SEO isn’t right, then you’re not going to rank. If Google can’t crawl your website, then your content isn’t going to get found. So, the easier you make it for Google to find your content, the better chance you have of ranking high in search engine results.
Many factors are included within technical SEO, but the aim of all of them is to improve the crawlability of your website. Make sure your JavaScript is up to date. Make sure that your site is structured correctly and that you have 301 and 404 pages in place. It’s also important to make sure none of your content is duplicated, as this can cause issues, too.
Google considers trust to be the accuracy, honesty, safety, and reliability of a page. An SSL certificate is a must for building trust on your website. It protects user data and signals to Google and users that your site is secure. Websites without certificates may be flagged as “Not Secure,” resulting in a loss of visitors and lower rankings on Google.
Having an SSL certificate will allow both Google and the user to trust your website. This is a key factor to Google that says we can trust this domain. This also relates to E-E-A-T, as it shows Google that you can be trusted. Websites that are trusted by Google tend to rank higher.
On your website, you will likely have lots of links from one page to another. If any of these links don’t work, they are called broken links, and broken links will affect both the user experience and your search engine rankings.
Broken links can be caused by a number of different things; this can include pages being deleted, URL changes, typos, or broken elements within a page. If any of these things happen on your website, this can create a broken link that needs to be fixed.
Broken links can negatively impact the user experience on your website, which will influence your SEO. They can also waste a website’s crawl budget, as 404 pages are a dead end for all search engines. Having broken links in your website will make your website look like it isn’t regularly updated, which will decrease the value Google sees in your website.
There are many ways you can fix broken links. But it does depend on how it’s broken. You can either change the link to a new URL if the page has been deleted. If that page still exists, make sure you check the URL is the same with no typos or mistakes.
It’s always better to have a link than delete one, so we suggest you try to change the link rather than delete it altogether.
Structured data helps Google understand the content on your website. This content can then be displayed more richly in search results for the question you are answering. Which would increase the traffic to your website? Structured data gives Google more information about your website and what you do.
The concept of structured data might seem confusing, but its implementation is far easier. There are multiple tools out there that can help you add structured data to your website. Having this implemented into your website allows Google to display featured snippets from your website on search results.
By allowing Google to display your content on search engines, you are automatically increasing the traffic to your website. This traffic is also going to be interested in what you have to offer, as they will search this specific question on Google. Although structured data may not directly influence SEO, it will certainly help bring more traffic to your website and let Google trust you.
Metadata is simply used to determine the content of a specific webpage. This helps both Google and users quickly understand what is on your webpage before it’s crawled. There are two types of metadata. Meta titles and meta descriptions—both of these appear in search engine results. This allows the user to quickly understand what is on the webpage.
Each meta title should be between 30 and 60 characters long. Each meta description should be between 130 and 155 characters long. Anything longer than that, and Google won’t display your content in search results. If it is too short, it will be harder for users to understand what your page is about. So having it between those lengths is the best.
When you are writing your metadata, it’s important to be clear and concise throughout. Include the keywords you want that page to rank for and be unique. Don’t go copying everyone else, or you will never rank higher than them.
If your website is slow-loading, the user will leave after a few seconds, or even immediately if the delay is 10 seconds or more. So making sure your website loads quickly is crucial. Slower websites will have higher bounce rates, which makes your website unresponsive, therefore reducing your chances of ranking.
Many things can influence your website’s speed. The main ones include the content on the website, large images and text blocks will increase the load times. Other factors can include the size of the page, the server it is hosted on, and even the user’s WiFi.
The best way to find out if your website speed is slow or not is to head to the page speed checker. This can be used to check a single web page’s performance (site speed), accessibility, best practices, and SEO all in one place. If you want to learn more about this, please get in touch with us today.
Over 95% of the users visiting the website are using a mobile phone to do that. So if your website isn’t optimised for mobile, then you are missing out on lots of customers. Mobile optimisation will improve a website’s user experience, which can lead to better search engine rankings and more traffic.
Google has a Googlebot crawling the mobile version of your website, which will determine if your website is optimised for mobile and whether the user experience is good enough. If not, this will certainly harm your ranking factors, as Google has said mobile-friendly websites will be prioritised over those that aren’t.
The easiest way to check if your website is mobile-friendly is to simply load it up on your phone and check. If you can’t easily navigate around or if images aren’t sized quickly, you can easily work out what needs to be fixed. But if you want a full check, contact Cefar; we are here to help.
To choose the right keywords for your website, you need to spend time researching the right ones for each page. You need to find the right keyword to rank for that will get the most high-quality traffic. This can be done using SEO tools and competitor analysis.
When you are adding keywords to your content, you need to make sure you aren’t stuffing your keywords everywhere you can. The keywords need to be added to your content in relevant places where they make sense within a sentence or as the page title. Otherwise, this could harm your website traffic.
You can add keywords in multiple places throughout your site. The easiest to do is within your page content and your meta title, and your meta description. You can also add them to your URL or image alt tags. Everything helps to boost your presence for that keyword. But be careful not to stuff them too much.
The easiest and most efficient way to create a sitemap for your website is to use an online tool. For example, the sitemap generator creates sitemaps you can submit to Google within seconds. This then needs to be uploaded to your website through an agency like Cefar or your in-house dev team.
To submit a sitemap to Google, you will need to create an account on Google Search Console. From here, you can navigate to “sitemaps” and type in “/pages-sitemap.xml.” This will then send your sitemap to Google, allowing it to be crawled far more easily.
The main way you will benefit from submitting your sitemap to Google is by improving the crawlability of your site, therefore increasing your chances of pages being seen on search results. GSC can also identify issues with your website using the sitemap, which you can get fixed.
Domain authority, also known as DA, is a score that says how well your website will rank in search engine results pages (SERPs). It is calculated on a scale of 0 to 100. A higher DA score indicates a greater likelihood of ranking higher in search results.
Older domains are more likely to have a high domain authority, which will help them rank higher on search results. This also means the number of backlinks already acquired will be higher, which will help to increase your DA.
Domain authority is key for SEO because it indicates how well a website will rank and how strong the backlink profile is. The more DA backlinks you have, the higher the chance you have of getting a bigger score and ranking better on search engines.
Each of these 15 factors will help you increase your ranking on search engine results. But do not guarantee your position 1.
There are over 200 different ranking factors that Google uses to decide which website should be in position 1. But if you follow these and make sure your website fits into the E-E-A-T acronym, you’ve made a good step towards helping your website rank.
If you want help with your SEO or want to know how well your website is ranking, please get in touch with us today. Let’s help your business grow online.
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