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    SEO | Digital Marketing

    What are the best footer trends and how do they impact SEO?

    In the world of SEO, every little detail, such as footer trends, can make a difference in how your website performs in the search engine rankings. Yet, one area that is often overlooked is the footer. 

     
    Over recent years, there have been many different trends in how footers have been used and how they impact SEO. This blog will explore this trend and discuss why footers are important for SEO.

    What is a Website Footer?

    Before we dive into the trend of footers in relation to SEO, it’s important to understand what a footer is. The footer of a website is the section that appears at the bottom of every page. It typically contains important information but is not relevant to the page’s main content. This can include things like copyright information, contact information, and social media links. Including links to other pages on the website.
     
    In recent years, there has been a trend towards using footers for more legitimate purposes that can benefit SEO. This includes providing links to important pages on the website, such as the homepage, category pages, and product pages. Doing so can make it easier for search engine crawlers to navigate and index your website, improving your rankings.
     
    The footer is also now being used to include things like a sitemap, a list of recent blog posts, or links to social media Google Maps or contact invocation. By providing this information in the footer, you can improve the user experience and encourage users to stay on your website longer. This can also help reduce bounce rates, which is another factor that search engines consider when ranking your website.
     
    These are 2 of the key ways in which footers have been used at the moment to increase the ranking of a website. However, you could use your footer to your advantage in many other ways. 

     

    Simplicity and Usability

    The first step towards optimizing your footer trends for SEO is to simplify and optimize footer navigation. Footers used to be cluttered with excessive links. This is often used for keyword stuffing and other manipulative SEO practices. 
     
    However, footers have become more streamlined today. Prioritize user experience. Provide an organized layout with essential navigation links and relevant information. This is especially important when it comes to larger sites such as eCommerce. If they become hard to navigate, this can drive users away, which reduces sales. 
     
    To achieve this, you can begin by thoroughly auditing your footer links. This will ensure that they are relevant and useful and working to link to the correct places. Remove links that are not essential and prioritise the most important links. This includes contact information, privacy policies, terms and conditions, and social media profiles. 
     
    Additionally, ensure that your footer is consistent with your website’s design. Ensure it is easy to use on various devices, including mobile phones and tablets.

     

    Focus on user experience

    The modern footer trend in relation to SEO is to prioritise user experience. This means incorporating responsive design, making them accessible on various devices. This includes mobile phones and tablets. 
     
    Align with Google’s emphasis on mobile-first indexing; and rewarding sites that offer a great user experience. Over the years, we have improved many of our clients’ websites. Improving Google rankings by making simple changes to their footer. 
     
    To optimize your footer trends for user experience, one of the most important factors throughout any website is being easy to navigate. Ensure your footer is visually appealing, providing quick access to essential information. Additionally, incorporate responsive design principles to ensure that your footer functions well on each device.

    SEO User Experience Planning

    Reduce Keyword Stuffing

    In the past, footers were often used to stuff keywords to attempt to manipulate search engine rankings. Google’s algorithm updates, such as Panda and Penguin, have penalized sites. As a result, footers now focus more on providing valuable information. Add relevant links whilst adhering to Google’s guidelines as an additional benefit.
     
    To avoid keyword stuffing, focus on providing valuable information in your footer that is relevant to your users. Avoid overusing keywords and instead use natural language and phrases that are easy to understand. This is important when specifically focusing on your audience. This approach will help you avoid penalties and improve your overall SEO performance.

    Relevant and useful links

    In the footer trends, they typically include essential links to help users navigate the website. This includes links such as contact, privacy policies, terms & conditions, and social media profiles. This approach benefits users and search engines, promoting a better overall site structure.
     
    To optimize your footer for relevant and useful links, ensure that you include links essential to navigating your website. Additionally, consider including links to related content. This could include blog posts, articles, and videos. Provide users with additional value and keep them engaged with your website. 
     
    In addition, footers can be used in software systems to provide feedback to users. This includes displaying error messages or notifications. They can also display progress bars or other indicators that show the status of long-running tasks or operations.

    Schema markup

    The use of structured data, such as schema markup, in footers, has become more common. This helps search engines understand and categorize the information provided in the footer. This is more effective, leading to enhanced search results and improved SEO performance.
     
    To optimize your footer for schema markup, ensure that you use structured data to mark up your footer information. Contact information, social media and information help search engines understand your website’s structure.

     

    Mobile optimisation

    In today’s digital age, mobile devices are ubiquitous and have become the primary means of accessing the internet for many users. As such, ensuring that your website’s footer is mobile-friendly and displays on all devices is crucial. This is important for both SEO and user experience. Search engines prioritize mobile-friendly websites in their rankings. Users are also more likely to stay on a site that is easy to navigate on their mobile devices.
     

    In summary, the footer trends in relation to how SEO has shifted. To prioritize user experience, you need to adhere to Google’s guidelines. Focus on providing valuable information and relevant links. This evolution aligns with the broader trend in SEO. This emphasizes creating high-quality content. It also offers a great user experience. This is rather than relying on manipulative tactics to rank higher in search results.

    If you want to learn more about improving your website’s footer, don’t hesitate to contact us.

    Mobile Optimisation