Latest Posts

We’re living in an age when business has never faced quite so many challenges or has had to be so nimble, flexible and fast-moving. The traditional marketing landscape has also changed out of all recognition. Whereas in the old days, media like TV, posters and press ads were what were needed to build a strong

Cefar
22nd September 2021

A famous marketer once said, “I know that half of my advertising is working, it’s just that I don’t know which half”. For many years this lack of accountability and evidence made much of mainstream advertising something of a dark art, possible only to judge through awareness studies and the opaque nature of changing sales

Cefar
18th August 2021

When the first murmurs of a virus that was affecting the population of Wuhan first started to reach the west in late 2019, it seemed like an unfortunate, but not an earth-shattering, phenomenon. But gradually the murmurs became louder and news gathered pace about its spread westwards and . . .  well we don’t need

Cefar
22nd June 2021

There’s no denying the fact that the past year has been very stressful for everyone. From parents having to juggle working from home with educating the kids to key workers on the front line of the battle against the pandemic, it’s been 12 months quite unlike any other we’ve experienced. So it’s hardly a big

Cefar
30th April 2021

The problem with having unlimited options is that you don’t know where to start. It’s a frustrating problem where there shouldn’t really be a problem in the first place. That’s where we come in. We’re the guys that guide companies to the best possible course based on their needs and goals. There’s no manual for

Cefar
27th January 2021

As a business owner or an executive, your plate is full of many big and small things. You have to worry about marketing and sales during unprecedented times with customers whose demographics change from year to year.  That’s not all. Add website security to that to-do list as well. It’s not something you think about

Cefar
26th January 2021

Are you struggling to differentiate your business from competitors? Do you find that your social media or web presence is fairly lacklustre? It may be time to develop a brand identity. Brand identities are the visual representation of your brand. Without one, potential customers will struggle to find reasons to do business with you compared with your

Cefar
17th December 2020

Magento is one of the most popular e-commerce systems available because of its ease of use and many benefits for online sellers. People get used to a certain version and are often hesitant to upgrade to the newest version because of possible changes to how they do things. The most recent Magento upgrade provided numerous

Cefar
17th November 2020

WordPress was originally developed in 2003 as an upgrade to an old blogging site known as b2 Cafelog. Though the original WordPress was an improvement, it wasn’t until version 1.2 was released in 2004 that the interface began to allow plugins and open itself up to the blogging community. Since then, WordPress has continued to

Cefar
18th August 2020

As lockdown measures throughout the UK are being eased, it’s looking fairly likely that more of us will be returning to work in the coming weeks. But has the workplace culture changed? Will it be the same? Will we all just go back into the office one day and pick up from where we left

Cefar
9th June 2020