Latest Posts

At Cefar, we believe effective digital design is built upon a good relationship with the customer. Our name (pronounced “see-far”) reflects our belief in helping our clients prepare for challenges that are currently out of sight. It can be tough to imagine the future circumstances and trends of the fast-moving online market, and it helps

Cefar
19th November 2019

It’s Sunday, the roast is in the oven, got the laptop out planning for the busy week ahead, and my favourite band playing in the background…. Coldplay. Their new album is out, which is great by the way, one of their best, but before I digress, it got me thinking about how Coldplay is probably

Cefar
11th November 2019

You’ve likely heard businesses talking about “UX” and “UI”. The terms will often be casually dropped into a conversation about an app or web project in between mentions of “CTAs” and “ROIs”. (https://www.prolificnorth.co.uk/features/2019/10/why-every-business-needs-understand-ux-and-ui) This makes them appear like some incredibly mystical and complex processes, only to be understood by people with the word “designer” somewhere

Cefar
31st October 2019

The average person is online for more than a day every week. That’s 24 hours navigating websites, browsing media, and using the web and mobile apps. For many people, the number’s even higher. But the point is that today the online world is somewhere we spend a lot of our time. Like in the offline

Cefar
1st October 2019

All successful websites have a number of factors in common. For example, their objectives have been clearly thought out. They also come from a position of having some insight about who the site’s visitors will be, how they can be directed around that site and even how they can be nudged into acting in certain

Cefar
20th September 2019

Campaign Review: The Best Visuals of 2019 So Far As we’re now three-quarters of the way through 2019 (how did that happen??!!) we thought it’s the perfect time to take a quick look at the best design that’s come out of the year so far before we get bombarded by festive creative. The year has

Cefar
3rd September 2019

As a design agency, our clients often ask us about social media marketing. ‘Should we do it?’ ‘What is it?’ ‘We’ve tried it before but it doesn’t work.’ ‘We post stuff but don’t really know why!’ Social media is an incredibly effective form of marketing, and almost all companies and brands utilise some form of

Cefar
28th August 2019

After months of gruelling test runs and marketing pitches, you’re finally ready to launch your new product or e-commerce store. But until the sales start pouring in, you won’t feel totally relieved. After the ribbon-cutting and the cocktails, you may be wondering how you can set up a strong customer base and get repeat sales.

Cefar
21st August 2019

It’s surprising that in the digital age we live and work in, paper wastage, especially in the workplace, is at an all-time high. In fact, despite the huge advancements in technology, e-mails and digital office management systems in the last half-decade, global consumption of paper in businesses has INCREASED by almost half since 1980. ‘Who

Cefar
25th July 2019

From the outside, programming appears very much more like a science than an art. After all, languages like JavaScript are simply sets of instructions put together in various ways in order to achieve certain outputs. From the inside, though, it’s a different story. Some would say it depends on what you’re creating. Whether it be

Cefar
5th June 2019