Latest Posts

There’s no escaping the fact that the last couple of years have been challenging for us all. And, besides the personal issues that the pandemic has brought to the fore, it has been particularly difficult for businesses. Virtually every sector has been affected by multiple hurdles to overcome from a dramatic drop in business to

Cefar
19th January 2022

For many businesses their website is more than just a shop window, it’s the whole way that they are able to operate. For others, it’s an essential business tool that accompanies the services they provide or the products that they sell. But, whatever its overall purpose, it needs to be professionally created, well maintained and

Cefar
16th December 2021

Christmas is on its way and it seems to come round sooner every year. But this year, more than ever, lots of people will be wanting to make it the best yet. After all, it’s been quite a time we’ve all had for the last couple of years, and 2020’s festive season was one in

Cefar
15th December 2021

No one could argue with the fact that it’s been a crazy past 18 months for us all. Everyone has had to adapt in ways that they would never have thought possible before. The lockdown experience has changed the world of work and will probably never be quite the same again. Just like any business,

Cefar
6th December 2021

You probably don’t need us to tell you what a critical part SEO has to play in your online marketing strategy. After all, if people can’t find you, they’re not going to be able to buy your goods or services, no matter how fantastic they might be. But it continues to amaze us at Cefar

Cefar
17th November 2021

In a digital age when there’s very much a “one size fits all” culture, it can sometimes be hard to see the benefits of taking a more bespoke approach. This is as true for buying software and business management systems as it is of shopping for a new suit. Unfortunately, however, it’s far from being

Cefar
20th October 2021

We’re living in an age when business has never faced quite so many challenges or has had to be so nimble, flexible and fast-moving. The traditional marketing landscape has also changed out of all recognition. Whereas in the old days, media like TV, posters and press ads were what were needed to build a strong

Cefar
22nd September 2021

A famous marketer once said, “I know that half of my advertising is working, it’s just that I don’t know which half”. For many years this lack of accountability and evidence made much of mainstream advertising something of a dark art, possible only to judge through awareness studies and the opaque nature of changing sales

Cefar
18th August 2021

When the first murmurs of a virus that was affecting the population of Wuhan first started to reach the west in late 2019, it seemed like an unfortunate, but not an earth-shattering, phenomenon. But gradually the murmurs became louder and news gathered pace about its spread westwards and . . .  well we don’t need

Cefar
22nd June 2021

There’s no denying the fact that the past year has been very stressful for everyone. From parents having to juggle working from home with educating the kids to key workers on the front line of the battle against the pandemic, it’s been 12 months quite unlike any other we’ve experienced. So it’s hardly a big

Cefar
30th April 2021